Type:
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Presentation
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Time:
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First Session (11:15
– 12:15)
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Location:
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Discovery Room 1
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What is this about?
The session critically reflects on the use of video projects to engage and encourage business and marketing students to communicate effectively using technology, specifically, producing video projects as assessed assignments to critically evaluate the impact of technology on modern businesses. The session will focus on the key challenges; barriers and lessons learned derived from this type of technology and creatively led assignments. Two of the best video projects will be shown to let the quality of the students’work speak for itself. To provide a more comprehensive view, some of the students’ non assessed self reflections will be presented. This experimental assignment was piloted in 2012 in the Contemporary Issues in Business unit (year 3-Undergraduate level) at the University of Sheffield, International Faculty City College. The session will tackle two key aspects of the conference, enabling students to develop their own digital literacy skills in preparation for future employment and promoting self-evaluation and self-led learning.
How will colleagues benefit?
Colleagues will benefit by being exposed to an innovative assignment that engages students by allowing the expression of both criticality and creativity through the use of technology. Colleagues will also benefit from the key challenges; barriers and lessons learned derived from this type of technology and creatively led assignments. These can support colleagues who wish to pilot or implement a similar assignment so they can build on the lessons learned and improve the approach. I am aiming to have a two way conversation during the session so I am aiming to share ideas, to inspire and be inspired by my colleagues about thinking of different ways to engage a particularly challenging generation to engage- the connected generation Y.
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